Twitter Marketing Case Study: How I Got Mari Smith to Tweet My Blog Post, and Grew My Traffic 330%

The same old Twitter marketing techniques tell us to:

Engage with your followers;

Use hashtags;

Tweet on Sunday afternoon;

And a host of others tips and tricks.

But what about using Twitter to drive real visitors to your website?

Now, those tips might help you add a couple more Twitter followers, but there will certainly be no significant impact that will really help your blog traffic take off.

If you’re anything like me, you like traffic to your blog or website 1000% more than growing a few more Twitter followers.

I’m going to skip past those same lame Twitter marketing tips and show you one technique that will send a ton of traffic to your blog.

Ready?

Here goes…

Mari Smith (often referred to as the Queen of Facebook) has a twitter following of over 500,000 raving fans and a single tweet from her could do wonders to any blogger.

Even though I didn’t have any connection with Mari, I sent Mari a cold email.

3 days later, she tweeted one of my blog posts.

Her tweet immediately skyrocketed my blog traffic.

18 Free Stock Photo Websites that Professional Web Designers Use https://t.co/ZlhluZwrKj via @growthtext | Nice!

— Mari Smith Ⓜ️ (@MariSmith) March 25, 2016

Here was what I did:

Step 1: Study Mari’s Twitter Profile

I spent time researching Mari’s twitter profile.

I studied the tweets she posted over the years and saw she had tweeted this page she found on the Entreprenuer.com.

It’s an article list (listicle) of 14 free stock photo websites.

Step 2: Make a “better” version

The article was created back in October 2014 and some of the resources were outdated.

I spent a couple hours doing research then curated the latest high quality websites to make a better version of the old article she tweeted.

Here is my blog post of 18 free stock photo web sites.

Step 3: Reach out to Mari

I headed over to Mari’s website, found her email address.

I then sent her this simple email:

In less than 24 hours, Jessica, her business relationship manager, answered my email:

This is what I sent Jessica:

3 days later, Mari tweeted this:

18 Free Stock Photo Websites that Professional Web Designers Use https://t.co/ZlhluZwrKj via @growthtext | Nice!

— Mari Smith Ⓜ️ (@MariSmith) March 25, 2016

Boom!

My blog traffic skyrocketed within a few hours!

And the shock-wave kept going for a whole week.

Conclusion

Getting an influencer to tweet your article isn’t as hard as many think, you just have to do it right.

To recap, here is my “right” process:

Step 1: Locate content an influencer has tweeted.

Step 2: Make the content better… update it, make it longer, add more value to it, whatever. Your goal is to make your new article a better version of the old article.

Step 3: Reach out to the influencer, ask permission to send your upgraded content. When he or she replies, send over your link and make it easy for them to share.

That’s it!

Hope you had fun learning a Twitter marketing trick that drives real visitors to your website.

Now click the social share buttons on this page and spread good stuff! 😀

By the way…

I’m sharing everything on my journey to 10,000 monthly visitors.

Every month I’m posting a traffic report summarizing my progress here on Growth Text.

I’ll also show you what traffic strategies I use during the month that make the difference in the amount of traffic and the number of opt-ins this blog accumulates.